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Move your startup into pole position with these four growth drivers

There is a wide range of growth loops, flywheels, and tactics to reach critical mass some of which are more effective at different stages of your startup's trajectory, so it’s important to test which ones might work best for your startup early on.

This week, we’ll be focusing on the Racecar Growth Framework, which was developed by Lenny Rachitsky. If you’re not already subscribed to his newsletter, I encourage you to do so today. His growth framework explains different ways a startup can grow—and how/when to implement each type of growth for maximum effectiveness. It’s helpful to keep these growth strategies in mind as you begin your journey. You will also want to refer to them later on if you feel that it’s time to refresh your startup’s growth plan and when your company’s growth has plateaued.

Types of growth:

  • Growth engines

  • Kickstarts

  • Turbo boosts

  • Lubricants

  • Fuel

  • Mid-stage growth accelerants

For a deep dive into each of these growth drivers, read the rest of the post here.

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